Competition was nonexistent and the marketing for the film is what really paid off. The film is also the third-highest January debut coming in just behind "Cloverfield" ($40.1 million) and the "Star Wars re-issue" ($35.9 million) which debuted in 1997.
Will we see more of THE DEVIL INSIDE in the future and is this a new boom for possession movies? You be the judge. The film was a critical failure but when does that matter in the world of Hollywood movie making, especially in the horror genre. We'd love to hear your thoughts.