UPDATE: The weekend totals are in and SCREAM 4 got slaughtered! Here's a link to the full story:
Just looked on Box Office Mojo, the estimates for Friday are in and it's not good SCREAM fans. The film, which had a reported budget of $40 million, took the second spot for Friday earning only $8 million. The animated family film Rio took the top spot with $10 million. It seems like a down week at the box office, which is happening more frequently these days.
I'm asking myself why? SCREAM 4 wasn't a bad movie by any means, and I'm not saying that just because I'm a lover of all things DIMENSION FILMS. It had a solid story, although, there were some things that I would've done differently. I won't mention them here because I don't want to give anything away. Overall I went in with very high expectations and came out satisfied. I thought the new cast did a good enough job, and I was thrilled to see Dewey, Sidney, and Gale back in action. I was a little disappointed that we didn't get a Randy cameo, but hey you can't win em all, right?
Now back to the real question, what needs to be done to get asses in the seats? I think theaters and studio heads really need to sit down and re-evaluate this entire situation. I understand money needs to be made, but with gas prices on the rise are people really going to pay $11-12 per ticket to go to the movies? I think not. Just my two cents. Here's hoping that the rest of the weekend is better for Scream!
Here's a link to view the estimated Friday totals: http://boxofficemojo.com/daily/chart/